Episode 24: Developing an Effective Branded Audio Strategy for Marketing Content
Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies. In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.
Episode 23: Marketing and Business Analysis Is a Marriage Made in Heaven
Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.
Episode 22: Marketing Intelligence Best Practices for CMOs
On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.
Episode 21: The Road to Becoming the CMO (Chief Magic Officer)
On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs.
Episode 20: Why Customer Relations Is the New Public Relations
Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.
Episode 19: Running Profitable Marketing With Content-Driven Customer Experiences
Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.
Episode 18: Fractional CMOs Love Data-Driven Marketing
On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.
Episode 17: Are Performance Marketing Campaign Activations a Waste of Money?
Join Dots Oyebolu as he speaks with Ethan Okwara, Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo) to discuss what the right way is to execute influencer marketing campaigns and why human-to-human engagement is more important than ever in marketing.
Episode 16: How Digitally-Mature Brands Run Profitable Marketing Campaigns
In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency to discuss how to effectively combine qualitative research with quantitative data to understand customer behavior.
Episode 15: Know Your Customer — Drive Real Performance Marketing
Join Dots Oyebolu as he speaks with Rand Fishkin, Co-Founder and CEO of SparkToro to discuss the many ways marketers can get a holistic view of their target audience. They also cover the KPIs that actually make a difference in growing an audience.
Episode 14: How Local Ads Grow Local Businesses at Global Scale
Join Dots Oyebolu as he speaks with Joy Hawkins, Owner/President at Sterling Sky Inc. to discuss how mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services.
Episode 13: Podcast SEO: A New Opportunity for Content Marketers
Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump to discuss how a well-optimized podcast can drive commercial value for businesses.
Episode 12: Make More With Less: A Roadmap to Performance Marketing Efficiency
Join Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd to discuss important factors of performance marketing that every marketer should understand along with recommended tech stacks that allow B2B marketers to leverage automation and simplicity.
Episode 11: Now That You Know Account-Based Marketing, Here Are the Do’s and Don’ts
Join Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit to discuss why marketers need to be collaborating with sales teams, instead of working in silos and the types of things you should avoid when you're investing in an ABM strategy.
Episode 10: Great Brand Designs, Great Brand Marketing
Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies, who discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.
Episode 9: How to Boost Your Marketing Performance With a Solid B2B Marketing Strategy
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang, Award-Winning Founder at GTA - Black Women In Tech.
Episode 8: Don't Walk Alone: The Marketing and Sales Revenue Loop
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with David Ledgerwood, Managing Partner at Add1Zero LLC.
Episode 7: Is the Marketing Career a Passion or a Means to an End?
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Bryan Kramer, CEO and Executive Strategist and Business Coach at H2H™ Companies.
Episode 6: Is the Press a Good Vertical in Effective B2B Content Marketing Strategies?
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.
Episode 5: Understanding How Successful Startups Scale With the Right Product Marketing Fit
Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Taiwo Oyewole, Lead Mentor at LatAm Startups.