Join Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit.
Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term.
But what makes ABM different from traditional marketing efforts?
Today, Pam discusses ABM best practices that make scaling a business inevitable.
Highlights include:
- How a background in finance has helped Pam in her marketing career.
- Why marketers need to be collaborating with sales teams, instead of working in silos.
- Defining ABM and how it can be successful at scale.
- The pros and cons when it comes to developing a scalable strategy.
- The types of things you should avoid when you're investing in an ABM strategy.
- General rules for how to think about segmenting customers and accounts.
- Recommended CRM tools that make ABM a better process.
- Top 3 KPIs for ABM and why.
Resources mentioned:
https://momentumitsma.com/dos-and-donts-for-building-a-successful-strategic-abm-program/
https://uplandsoftware.com/kapost/resources/blog/account-based-marketing-plan/
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