Episode 19: Running Profitable Marketing With Content-Driven Customer Experiences
Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.
Key Takeaways:
[02:46] Marketing's transformation has led to a nuanced approach.
[07:59] Robert emphasizes the pivotal role of content in marketing through his decade-long podcast and book "Killing Marketing."
[13:20] Modern marketing prioritizes trust and "spirit share" with consumers over brand boasting.
[21:09] Marketing now values storytelling over older advertising methods.
[22:37] Content marketing aims to add value, not directly monetize content.
[32:14] AI's role in content personalization is uncertain and may add noise.
[45:06] A common pitfall in marketing is a lack of defined objectives; it's essential to agree upon goals and measurements to determine success.
Resources Mentioned:
Toyota Production System by: Taiichi Ohno.
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