Episode 7: Is the Marketing Career a Passion or a Means to an End?

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Bryan Kramer, CEO and Executive Strategist and Business Coach at H2H™ Companies.

There's never been a more exciting time to be in marketing.

With the rising use of AI and automation, the opportunities for innovation are increasing on a daily basis.

Even with these tech advancements, the fact that human interactions will not change is going to be a determining factor for a brand's long-term success.

Today, Brian discusses how being H2H (human to human) over B2C or B2B will always give your company a competitive edge, no matter how prevalent AI and automation become in the market.

Highlights include:

- How do companies strike the balance between automation and being human?

- What drives people to take on marketing as a career or profession?

- Advice for young marketers trying to find a balance between picking a marketing niche they love versus focusing on revenue.

- What is a Fractional CMO?

- Practical tools to become a human-centered marketer from day one.

- How can marketing leaders upskill their employees?

- Tips for marketers to grow and have a fulfilling career.


Resources mentioned:

Bryan Kramer | Website

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