The Corporate Advancement of Women in Marketing Leadership

In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.

Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collaboration among women in marketing and beyond. 

Key Takeaways:

(02:12) Sheena starts her podcast to spotlight Asian women’s confidence journeys.

(03:08) Addressing mental health and trauma is foundational to leadership growth.

(08:22) Confidence isn’t about volume — it’s about authenticity.

(10:43) Gender bias in Asia and globally still stalls women’s progress.

(14:43) Women must overcome jealousy and collaborate more effectively.

(16:06) Self-promotion and bold marketing are crucial for growth.

(19:01) The “superwoman” myth hinders progress and well-being.

(27:37) Diversity must go beyond optics to real inclusion.

(33:51) Trust is the foundation of business — without it, credibility, connection and ethical leadership fall apart.

Resources Mentioned:

Sheena Yap Chan Website and Resources

“The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within” Book

“The Tao of Self-Confidence” Podcast

Insightful Links:

https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.

https://www.forbes.com/sites/forbesagencycouncil/2023/03/08/12-powerful-ways-women-in-pr-and-marketing-can-claim-their-space-in-leadership/?sh=59640c9f729a

https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.

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