Create Solid Content Marketing Operation With Content Intelligence
In this episode, Dots Oyebolu speaks to Cruce Saunders, Founder and Principal at Simple [A], about building scalable content operations using intelligent systems and structured processes.
Cruce shares how organizations can transform content from a chaotic expense into a strategic asset through clear handoffs, semantic models and composable architectures. Drawing from decades of experience, he outlines how content operations supports omnichannel delivery, reduces duplication and accelerates time-to-market across enterprise teams.
Key Takeaways:
(03:27) Generative AI is shaping content creation and delivery, but many companies are still working on foundational content operations.
(06:29) Content operations oversee the entire content lifecycle, ensuring strategic goals are realized across every customer experience.
(08:37) Content marketing is only one output of a broader content operations system, alongside support tools like chatbots and documentation.
(10:12) Large organizations can save millions by centralizing content services and reducing duplicated effort across teams and channels.
(14:45) Semantic models and intelligent tagging systems make content discoverable and contextually connected across digital experiences.
(23:16) Content services organizations often pay for themselves within the first year by eliminating hundreds of manual hours per campaign and delivering multimillion-dollar ROI.
(31:31) Enterprises can achieve ROI in year one by reducing redundant content processes and automating high-friction handoffs.
Resources mentioned:
Simple [A] Website
Insightful Links:
https://blog.hubspot.com/marketing/content-operations
https://contentmarketinginstitute.com/articles/content-operations-framework/
https://www.toaststudio.com/en/content-marketing-operations-the-engine-of-your-content-strategy/
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