Going-To-Market With D2C Marketing Strategies That Drive Revenue

Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy.

Key Takeaways:

(00:00) Introduction.

(06:42) How unrealistic early market conditions shaped D2C growth.

(10:12) Why TikTok’s audience behavior differs from Facebook’s.

(15:48) The fundamentals focused on today by winning brands.

(16:54) First-party data as a competitive advantage.

(18:39) Why poor input leads to poor creative output.

(22:30) The customer-experience risks of agency silos.

(24:21) A $200,000 campaign built from targeted research.

(29:18) Gamification’s role in improving website experiences.

(35:39) Understanding a lifetime value to CAC ratio.

(41:51) Why perfect attribution isn’t possible and what to focus on instead.

(52:45) Making agencies care by sharing the why, not just the how.

(01:00:51) The cost of not creating personalized customer experiences.

Resources Mentioned:

Nigel Thomas

https://www.linkedin.com/in/nigelthomas-ai/

David to Goliath | LinkedIn

https://www.linkedin.com/company/david-to-goliath/

David to Goliath | Website

https://mentoring.davidtogoliath.com/l/undeniable-business-planner

Insightful Links:

https://home.breinify.ai/learn/best-d2c-marketing-strategies

https://www.feedough.com/d2c-marketing-guide/

https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/

*Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to Goliath

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