Your Outbound Email Marketing B2C Go-To-Market Solution
Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.
Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing.
From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.
Key Takeaways:
(02:11) Customers.ai identifies website visitors using AI for outbound marketing.
(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.
(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.
(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.
(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.
(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.
(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.
(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.
(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.
Resources Mentioned:
Customers.ai | Website
Insightful Links:
https://customers.ai/blog
https://userlist.com/blog/b2c-saas-email-marketing/
https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/
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