Customer Retention Marketing With Intention and Profits
On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.
Key Takeaways:
00:00 Introduction.
04:56 Customer retention depends on delivering authentic human experiences.
10:35 Intentionality is the foundation for achieving meaningful business results.
15:53 Web3H centers on humanity beyond technology and automation.
19:18 Branding is about honoring promises, not creating masks.
28:35 Human beings crave belonging, connection and significance.
30:22 Direct mail is a quiet and powerful channel for marketing.
35:08 Overwhelming customers with humanity creates stronger relationships.
46:30 Consistency in client retention is strengthened by surprise and delight.
50:48 Use data and insights to build confidence and prove success.
Resources Mentioned:
Buntu YOU | Website
Insightful Links:
https://www.zendesk.com/blog/customer-retention/
https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-notes
https://sendgrid.com/blog/retention-marketing/
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