A Look at the Maturity Curve for Launching Successful Podcasts
On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.
From understanding your “why” to maximizing content distribution and measuring engagement, this conversation offers tactical insights for using podcasts as a tool for B2B marketing growth.
Key Takeaways:
(04:54) Podcasting builds connections, making you someone’s temporary friend.
(07:25) Without a clear purpose, most podcasts fail after eight episodes.
(08:08) Invest more time understanding your audience than you invest in your gear.
(12:57) Use your website as a follow hub, not just “find us wherever you get podcasts.”
(13:51) Reviews don’t help the algorithm — they serve as social proof for advertisers.
(19:28) Focus on being the most talked-about show, not just the most downloaded.
(21:38) Listening to your market’s language helps guide relevant episode content.
(27:01) Ask your audience to share your content with clarity and confidence.
Resources Mentioned:
School of Podcasting website
Insightful Links:
https://jake-jorgovan.com/blog/how-to-start-and-produce-a-podcast
https://www.buzzsprout.com/blog/podcast-marketing
https://www.clariantcreative.com/launch-a-podcast-best-practices
https://riverside.fm/blog/podcast-marketing
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