LinkedIn Ads Is the Secret Weapon for B2B Customer Growth
Joining Dots Oyebolu on this episode is AJ Wilcox, Founder of B2Linked, the world’s first LinkedIn Ads agency. AJ shares how he went from SEO and Google Ads to managing the largest LinkedIn Ads account globally, and why LinkedIn has become the most effective paid channel for reaching high-value B2B decision-makers.
Key Takeaways:
(01:25) AJ shares how he transitioned from SEO and Google Ads into becoming a LinkedIn Ads specialist.
(01:44) AJ reveals the surprising early success that led him to go “all in” on LinkedIn Ads.
(04:23) Luxury brands like Rolex are increasingly using LinkedIn Ads to target high earners with precise business demographics.
(06:42) AJ breaks down a modern, profitable B2B LinkedIn Ads strategy that prioritizes brand marketing and video.
(06:52) Video retargeting on LinkedIn allows brands to create emotional, sequential interactions that build trust.
(11:02) Despite high CPCs, LinkedIn delivers better ROI than Facebook when looking at qualified leads and conversions.
(15:14) LinkedIn’s built-in targeting often eliminates the need for lookalike audiences.
(22:12) Video views are a more valuable KPI than clicks. A 45-second view can often deliver more impact than a website visit.
(27:14) Over 50% of AJ’s leads now come from podcast listeners, proving the impact of consistent, value-driven audio content.
Resources Mentioned:
B2Linked website
LinkedIn Ads Fanatics community
Insightful Links:
Fanatics.b2linked.com
https://www.advance-metrics.com/en/blog/linkedin-ads-your-b2b-magic-bullet/
https://www.marketingprofs.com/podcasts/2019/41263/linkedin-ads-aj-wilcox-marketing-smarts
https://directiveconsulting.com/blog/b2b-linkedin-strategy-saas
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